Websites & Webstores
Information, e-Commerce, Blogging & More…
Whether it’s for ecommerce or just information you need your own website. Even if you never intend to sell from your own website you should still have one. It becomes your face to the world. It is a place to tell others about yourself, your business, your products and services.
A website can start small. Just a single landing page may be enouogh. It can grow and change as your business grows and changes. You can add to it and use it as a base to float ideas or introduce new services. It is your anchor in the wild seas of the Interent. Even if you start small you need to start early.
A multi-page website should, typically, have these things:
1) a home page where most people first find you. This quickly outline the nature of the site, who you are, what you do. If you have a single landing page it will do all the other things of the following pages as well.
2) an about page that gives some background about you and/or your business. Since the earliest days of the web, and continuing through recent months, surveys consistantly show that many people prefer to deal with sites where they can come to know a bit about the owners and the business background.
3) product and/or information pages that provide information about the product(s) and/or service(s) you offer. These can also contain buy now buttons and/or a shopping cart.
4) a blog is an easy way to add regular new content and share with the visitors to your site. Most blog systems allow for comments or other feedback so you can readily hear from your visitors.
5) a contact page where your contact information can be easily found. There is nothing worse than visitors to your site struggling to find your address link or contact form buried somewhere down through the navigation links.
You need to decide whether or not you want to create your own stand-alone website on a separate hosting account or choose one of the many available web store sites that, in one way or another, group websites together. Your own website can give you more freedom. A collective site is usually faster, easier, and often cheaper, to get going. There are considerations, both positive and negative, for each.
Unlike a venue where your listings are displayed and searchable among everyone else’s, and where general traffic to the venue site is just as likely to find your items as anyone’s, a website of your own can be lonely. You are responsible for bringing all the traffic. You bear all the design, hosting, and operating costs. And you do the advertising and promotion.
Collective sites offer some benefits. Some do promotions on behalf of the site though often these are more about them selling more web stores than about getting customer traffic to your site. Some are searchable for keywords or even listings. Be sure you look before you leap. We can help.
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Information, resources, and help for work at home moms.
